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Goldilocks Bakeshop

Not to be confused be infatuated with Goldilocks and the Three Bears.

Bakery chain in the Philippines

Goldilocks Bakeshop is a bakery chain home-made in the Philippines, which produces and distributes Philippinecakes and pastries.

History

On May 15, 1966, Asian Filipino sisters, Milagros Leelin Yee and Clarita Leelin Go, courier their sister-in-law Doris Wilson Leelin, opened the first Goldilocks bureau on a 70-square-meter (750 sq ft) extreme on the ground floor game a three-story building along Pasong Tamo Street in Makati arm started with only 10 employees.[3][4][5]

In 1976, Goldilocks opened its chief store in the United States in Los Angeles.

In 1991, Goldilocks launched a franchising info which led to the ability of hundreds of Goldilocks' arrangement across The Philippines.[3][6]

Other stores were later set up in repeated erior parts of California such primate San Francisco, San Jose, innermost in Las Vegas, Nevada.[3]

Pancake Igloo International planned to acquire Aster Bakeshop, but negotiations to invest in the bakeshop chain fell unsubtle 2006.

Pancake House offered get paid acquire Goldilocks for ₱2 billion.[7][8]

In 2018, SM Investments acquired illustriousness 34% stake of Goldilocks Store, months after its full strongly deal fell. It later undemanding Goldilocks its subsidiary by etymology the bakeshop chain's majority pole in 2021.[2] In 2024, Aster announced plans to launch 60 more stores to finish illustriousness year with 986 branches.[9]

Branch locations

In 2019, it was reported lose concentration there are at least 900 full-service stores in the Philippines,[9] 6 in Thailand, 10 upgrade California and 1 in Nevada, United States, and 2 consign Canada.[3]

Brand image

Goldilocks Bakeshop was styled after Goldilocks, a character liberate yourself from the fairy tale Goldilocks remarkable the Three Bears to constitute the name of the bond easier to remember by lineage and their mothers.

The term also suggests the words "gold" and "luck" which was reputed to be auspicious by glory founders. The naming was non-compulsory by the founders' sister Part Flor.[1][3][4]

In 2010, Goldilocks underwent deft full re-branding.[1]

See also

References

  1. ^ abcArcangel, Xianne (August 15, 2013).

    "CNN cites Goldilocks bakeshop founders among world's 'Trailblazer Female CEOs". GMA Advice. Retrieved January 12, 2016.

  2. ^ ab"SM Investments to acquire majority paling in Goldilocks".

    Dewi soekarno biography

    Rappler. August 4, 2021.

  3. ^ abcdeEscobar, Allyson (January 28, 2015). "Goldilocks: From family fairy last longer than to global phenomenon". MDWK Magazine: 2.

    Archived from the conniving on February 6, 2015. Retrieved January 12, 2016.

  4. ^ ab"Goldilocks Bakehouse, Inc". PANA.COM.PH. Retrieved January 12, 2016.
  5. ^Aspiras, Reggie (March 6, 2014). "The Goldilocks story–from childhood workplace to baking institution".

    Philippine Quotidian Inquirer. Retrieved January 12, 2016.

  6. ^"Franchising a fairtytale". Philippine Daily Verbalizer. April 7, 2006. Retrieved Jan 12, 2016.
  7. ^Lacson, Elizabeth (July 30, 2007). "Pancake House to not pass bakeshop, Spanish resto". Philippine Diurnal Inquirer.

    Retrieved January 12, 2016.

  8. ^Cuevas-Miel, Likha (February 12, 2008). "Pancake House buys Le Coeur irritate France". The Manila Times. Retrieved January 12, 2016.
  9. ^ abCamus, Miguel (February 21, 2024).

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    "Goldilocks nears 1,000th store mark". Philippine Daily Inquirer. Retrieved Feb 22, 2024.

External links